Why Match Group Was Right To Dump Princeton Review

THE MOTLEY FOOL – Feb 8 – Match has entered into an agreement to sell Princeton Review to ST Unitas, a global education technology company, for an undisclosed amount. The deal is expected to close by June. Princeton Review offers test-prep services and a guide to colleges. The marriage between the dating and non-dating services left many investors scratching their heads. Princeton Review never contributed more than a small amount of revenue to the overall company. Match CEO Greg Blatt summed up the decision by saying, "It has become increasingly clear to us that its differences from our core dating businesses meaningfully exceed its similarities." Companies often shutter struggling business to focus on core operations. The amount of the sale was not disclosed, but Princeton Review's revenue in 2016 was $104M.