Hater’s Founder Has Gotten Death Threats After A Marketing Stunt In NYC
Posted on March 6, 2017
BUSINESS INSIDER – Mar 3 – Hater, a dating app that connects people based on mutual dislikes, created an image of Vladimir Putin caressing a pregnant Donald Trump and projected it on buildings throughout New York City. The advertisement got some laughs, but it also inspired Internet backlash. Hater's founder Brendan Alper has a handful of death threats sitting in his Facebook inbox, and has decided against heading to an upcoming tech conference in Moscow, Russia. The app is only about a month old, but it's amassed ~30k daily active users, ~310k total users in the US and abroad — it's the top lifestyle app in Germany right now, the company says — and has produced close to 200k matches so far. The next step is figuring out how to make money. Alper has no plans to make the app a subscription-only service, have a paid tier, or show ads. Instead, he hopes to monetize in different ways, like letting brands pay to show themselves as a topic in the app and giving anonymized demographic data back to the brand.
