Happn Rolls Out Native And Programmatic Ad Offering

MUMBRELLA – May 25 – Happn plans to diversify its revenue streams under a newly-appointed VP of Advertising, Bertrand Humblot. The app implemented an AdServer in January 2017 to market display formats, both native and programmatic, which has attracted advertisers such as Ikea, Coca-Cola and BMW.

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Summarized by the Courtland Brooks team