How Has Brexit Affected The Dating Scene

FINANCIAL TIMES – June 20 – The consequences of Britain's departure from the EU remain a hotly debated topic. For some couples it has highlighted a lack of shared values and this has in turn placed tension on their relationship. Immediately after the referendum, two heartbroken voters launched Remainder, "the dating and social app for the 48%" of the population who opted to stay in the bloc. Mark Brooks, a US-based consultant to the dating industry, says politics is one of the most important criteria used on dating site profiles and in the algorithms such services use. "When people look through profiles they review them in an 'eliminatory style'," he says. "They're looking to find reasons to not go on a date with people [and] politics is a biggie these days, bigger than before the [Trump] election for sure." Brooks says, the fact that politics has moved higher up the agenda for those seeking a match means it is viable to create "niche" dating sites based on political beliefs, like TrumpSingles.com. He also says services should be explicitly posing the question: "Do you support Trump?" to their clients.