SCMP – June 19 – Momo is partnering with four music labels to turn its broadcasters into professional singers. The company will invest ~10M yuan ($1.5M) to establish a Momo Music Plan programme. BMG will produce albums for the shortlisted broadcasters, while Taihe Music Group, Beijing Haiyi Brothers Music – a unit of one of China's largest private movie production studios – and Yue Hua Entertainment provide professional training sessions, marketing and promotional plans.
by Meng Jing
See full article at SCMP
Summarized by the Courtland Brooks team