PR WEEK – July 27 – Delta invited people in New York to take selfies in front of the Delta Dating Wall, adorned with international-themed paintings, and upload them to Tinder. One in three singles in the U.S. rank travel as a top priority this year, according to a survey by Match. Armed with this stat, Delta highlighted its international travel destinations by creating a travel-themed mural on a wall in New York to serve as a backdrop for Tinder profile pictures. The Delta Dating Wall mural will be up throughout the summer.
by David Frederick
See full article at PR Week
Summarized by the Courtland Brooks team
