Hinge Created Snapchat Geofilters To ‘Crash’ 25 Weddings Across The U.S.
Posted on August 7, 2017
ADWEEK – Aug 5 – With a Snapchat campaign deployed to 25 weddings, dating app Hinge created custom geofilters for every wedding specifically for those sitting at "The Singles Table." The filters – launched on July 22 and 23—featured a baby blue table in the lower left hand corner next to the phrase "Where's my date, Hinge?" According to Hinge, 1,500 people saw the geofilters during the weddings, with ~10% actually using it for their own photos. The company also saw an uptick in total downloads, with a 60% increase over the average number of downloads during the geofilter's activated hours.
