Why Swiping Left On Tinder Feels Good, According To Psychology
Posted on August 5, 2017
INVERSE – July 28 – New research published in the Journal of Personality and Social Psychology suggests there may be a way to deal with the anxiety of having a lot of choices: Reject any options that confuse you or make you feel unhappy. In a series of five small experiments, lead author Hannah Perfecto, who recently earned her Ph.D. in behavioral marketing from the University of California, found that rejecting bad options feels as good as making a choice you're confident in.
