DIGITALARTS – Aug 30 – Eharmony has fully transformed its self-described "frozen in time" logo, making it the most significant refresh for the brand in 17 years. Despite previous attempts to refresh the logo, nothing seemed to "feel right" until designer Shaily Savla was asked to redesign the company's logo along with a whole team. Eharmony has also dropped the capital 'H' placed after the 'e' that's defined the brand since the early 2000s.
by Miriam Harris
See full article at DigitalArts
Summarized by the Courtland Brooks team
