Shares Of Match Are Up 31% Since The Tinder Gold Launch

BARRON'S NEXT – Oct 5 – About a month ago, Tinder finally gave users a chance to pre-sort their potential matches. With Tinder Gold, users only see people who've already liked them. That little paid feature has lit a fire under parent company Match Group's stock. Shares of Match have soared 31% since the Gold launch, and Match's shares are up 9% this week alone, as Tinder continues to place highly in the App Store's rankings of top-grossing apps.