HORNET BLOG – Jan 17 – Hornet, the gay social network, has released its first-ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking.
Amongst its key findings:
- 60% of people exposed to LGBTQ-themed ads labeled them as "progressive and inclusive"
- Purchase impact from LGBTQ-themed ads is 44% higher
- 75% of the LGBTQ-themed ads tested outperform generic ads in driving brand recall
See full article at Hornet Blog