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What Makes People Click

Posted on January 8, 2018

Zoosk logo May 15NPR.ORG – Jan 8 – Megan Murray, a senior content strategist for Zoosk, taught an undergraduate course at the University of British Columbia called What Makes Us Click, about online dating. "I found that people don't approach people as much when they go to bars," Murray says. Apps have made online dating more accessible; from 2013 to 2015, the number of American adults that have used a dating app has tripled. "Dating has always been hard," Murray says, "but the dynamics have changed." For example, how long should you wait before returning a message? 48 hours to respond to messages does not apply. Men who waited two days to reply to their Zoosk matches got responses 45% of the time, while men who replied same day and got responses 63% of the time. "Relationshopping is problematic because people give up so quickly now. People may choose to not go on a second date with someone simply because they don't like their hair.

by Alyssa Edes & Ashley Brown
See full article at NPR

See all posts on Zoosk

Summarized by the Courtland Brooks team

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