THE NEXT WEB – Feb 14 – Thanks to real-time geo-localization, Happn allows users to connect with the people they've crossed paths with. If the feeling is mutual, they have a "crush" and can start messaging. "We're the sidekick of serendipity," said proudly Didier Rappaport – the CEO and founder of Happn.
Q: Happn has been around for 4 years. How did it change over time?
A: We never introduced major changes in the product, but this is going to change soon, very soon.
Q: What's going to change?
A: I can't reveal the details yet, but I can say that we'll massively implement artificial intelligence.
Q: It seems that matchmaking apps are more about data than dating. What’s your take on the matter?
A: Dating businesses have always also been data mines. We have huge flows of fresh data that roll-in every day.
Q: You're surely aware of the criticism that dating apps aren't careful enough with people's data. Are you concerned by this issue?
A: No. The safety and privacy of our users is the central pillar of our company and our mission. Most of our data comes from Facebook and is already publicly shared.
Q: What has been the biggest challenge to the growth of Happn?
A: The high marketing expenses. But we're really close to profitability. It’s a 2018 goal.
by Davide Banis
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