AXIOS – Mar 6 – Match Group CEO Mandy Ginsberg made an intriguing disclosure during Q4 earnings call: "On the product front, Tinder has been on the cutting edge of innovation since its inception in 2012, inventing the swipe gesture, which has since become this cultural phenomenon of 'swipe right' and 'swipe left' and that is often imitated on mobile products. Tinder also invented the 'double blind opt-in' whereby two users need to 'like' each other before they can message. In fact, these features are so innovative that Tinder was granted a patent in the dating category by the US Patent & Trademark office." The patent application is dated October 21, 2013.
by Dan Primack
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