FORBES – June 13 – Facebook doesn't do anything just because it wants users to have a great time. FB's interest is gathering user data and selling ad space. It's not surprising that Facebook is jumping into the online dating space. This service isn't for users; it's for marketers. Here are three ways that Facebook's entrance into the dating game can help people.
- More Accurate Targeting Based On Relationship Status
Now, when users sign up for the dating app, Facebook can track their usage and know if they are actively looking for a new relationship, reference this with their interests and allow marketers to get even stronger behavioral targeting. - Greater Opportunity For Niche Industries
Facebook doesn't have a targeting option that tells businesses someone is planning a first date. But with dating services, we're now able to not only select the right audiences but target them at the exact moment they're looking for the perfect date idea. - More Relevant News Feed
One of the greatest things about the dating service is that you can't match with anyone you're already friends with. People will stop adding users they don't know but find attractive if they use the app. This inadvertently purges the News Feed of irrelevant posts from people the user doesn't personally know. This decreased noise/increased relevance means people will care more about the content they're seeing, which increases time spent on the platform.
by Josh Sample
See full article at Forbes
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