FORBES – July 25 – After Bumble CEO Whitney Wolfe Herd left Tinder, which she also co-founded, she was determined to change the online dating game, and founded the women-empowering dating app that, while similar to Tinder in its simple photo-swiping functionality, differs from it in one very interesting way – Bumble requires the woman to make the first move.
- Go against the grain
It's better to be different and appeal to a smaller segment than to be like everyone else and only get a tiny piece of the pie. - Keep it simple
- Expand gradually
A lot of companies expand too quickly, often to their own detriment. Know whether your ideas for additional products or services will even hit the mark with your audience before you invest the time and money in them. - Stay in front of your audience
by Susan Guillory
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