Match CEO: “People Don’t Want Facebook Meddling In Their Dating Lives”
Posted on July 17, 2018
RECODE – July 16 – Match Group CEO Mandy Ginsberg is not too worried about the impact of Facebook on her business. Although she acknowledged it would be foolish to write them off as a competitor, Match's data shows that its users already employ multiple dating apps. "Tinder's our big growth engine, and Tinder tends to skew very young, so 18 to 25. Facebook does not skew that young in general. If you're a 23-year-old and you're going to be using two or three apps, definitively, we think you're going to use one of our apps, most likely Tinder," she said. 5% of Match's revenue comes from advertising, a stark contrast to Facebook's 98.5%. She pointed out that that might assuage some consumers' concerns about privacy.
