Month: July 2018

4 Lessons Bumble Can Teach Any Entrepreneur

Posted on July 25, 2018

Bumble logo whiteFORBES – July 25 – After Bumble CEO Whitney Wolfe Herd left Tinder, which she also co-founded, she was determined to change the online dating game, and founded the women-empowering dating app that, while similar to Tinder in its simple photo-swiping functionality, differs from it in one very interesting way – Bumble requires the woman to make the first move.

  1. Go against the grain
    It's better to be different and appeal to a smaller segment than to be like everyone else and only get a tiny piece of the pie.
  2. Keep it simple
  3. Expand gradually
    A lot of companies expand too quickly, often to their own detriment. Know whether your ideas for additional products or services will even hit the mark with your audience before you invest the time and money in them.
  4. Stay in front of your audience

by Susan Guillory
See full article at Forbes

See all posts on Bumble

Summarized by the IDEA team

Snapchat Plans A Dating Show

Posted on July 25, 2018

Parental guidance picTHE HOLLYWOOD REPORTER – July 24 – Snapchat has ordered a new dating show from Elisabeth Murdoch's Vertical Networks media startup. Parental Guidance, in which parents serve as the secret wingmen for their children, will bow on July 24 on the app's Discover platform. In the show, parents who disapprove of their children's dating habits get the chance to not only investigate their digital dating lives but also get to set them up on a date using their child's actual dating profile. Each episode will end with the contestant going on a first date with the parent-approved partner and revealing that the parent was behind the initial messages.

by Natalie Jarvey
See full article at The Hollywood Reporter

Summarized by the IDEA team

OurTime And SeniorAdvice.com Announce Top 15 Cities For Senior Dating In 2018

Posted on July 25, 2018

Ourtime senioradvice logosPR NEWSWIRE – July 24 – OurTime, a dating site for singles 50+, and SeniorAdvice.com, one of the nation's top senior housing referral services, released a list of America's top cities for single seniors. A variety of factors were considered when compiling the list, including percentage of single senior population in the area, various and available social activities for unattached seniors, online dating site usage, weather, quality of healthcare, number of hospitals and pharmacies, number of parks and outside activities, cost of living, and the city's SeniorScore.

  1. Pittsburgh, PA
  2. Scottsdale, AZ
  3. Cleveland, OH
  4. Naples, FL
  5. St. Louis, MO
  6. Santa Fe, NM
  7. Birmingham, AL
  8. New York, NY
  9. Honolulu, HI
  10. Memphis, TN
  11. Madison, WI
  12. Plano, TX
  13. Dayton, OH
  14. Miami, FL
  15. Spokane, WA

See full article at PR Newswire

See all posts on OurTime

Summarized by the IDEA team

Matrimony.com Launches GlobalMuslimMatch.com

Posted on July 23, 2018

Globalmuslimmatch iconPR NEWSWIRE – July 23 – Matrimony.com, the leader in online matrimony, has launched 7 region specific Muslim matchmaking sites to target 1.5B Muslims in the Middle East, US, Europe, Indonesia, Bangladesh and Malaysia. Under GlobalMuslimMatch.com, which will be headquartered in Dubai, the matchmaking sites include ArabMuslimMatch.com, AmericanMuslimMatch.com, EuropeanMuslimMatch.com, IndonesianMuslimMatch.com, BangladeshiMuslimMatch.com and MalaysianMuslimMatch.com.

See full article at PR Newswire

See all posts on Matrimony.com

Summarized by the IDEA team

Survey: 2/3 Of US Internet Users Not Likely To Use A Dating App

Posted on July 23, 2018

Yougov researchEMARKETER – July 23 – According to a May 2018 survey by The Economist and YouGov, more than two-thirds of US Internet users said they weren't likely to use a dating app, and close to half said it's not likely at all. Women were particularly averse to dating apps, with just 24% saying they were likely to use one. In contrast, 40% of men said they might tap into a dating app.

by Jennifer King
See full article at eMarketer

Summarized by the IDEA team

Revolutionary Scent Sensor Could Help Sniff Out Soulmates

Posted on July 23, 2018

Nanoscent logoISRAEL21C – July 19 – Thanks to Israeli startup NanoScent, smartphones could identify, recognize and analyze scent as easily as taking a photo. Retailing for under $100, the NanoScent sensor is expected to hit store shelves next year as an adjunct to three health and wellness apps in the fields of nutrition, air pollution and illness detection in humans and agriculture. Company cofounders Oren Gavriely and Eran Rom joined forces with a team of engineering experts at the Technion-Israel Institute of Technology to leverage 10 years of innovation. Initial trials have been successful in matching couples based on pheromone recognition.

by Leoni Jesner
See full article at Israel21c

Summarized by the IDEA team

In ‘Sugar Dating’, Sex Is Optional, Says Sugarbook Creator

Posted on July 23, 2018

Sugarbook iconMALAY MAIL – July 19 – Darren Chan, the Malaysian creator and CEO of Sugarbook, wants to make it clear that his dating app is not a platform for prostitution. "Sugar dating is about saying what you want in life and not being afraid to say it," Chan told Malay Mail in a recent interview. Chan claims Sugarbook has 200k members across Malaysia, Singapore, Hong Kong, the US and Thailand to date. He elaborated that 70% of members are what he called "sugar babies". The start-up is looking to expand into China and Japan next and is seeking funding. In February, Sugarbook attracted the attention of Singapore's Minister for Social and Family Development Desmond Lee, who said the police will keep a close watch of the dating platform and its users.

by Melanie Chalil
See full article at Malay Mail

Summarized by the IDEA team

“Me Too” Founder Is Joining Match Group’s New Sexual Assault Advisory Board

Posted on July 23, 2018

Match group tarana burkeFAST COMPANY – July 20 – Back in 2011, Match.com settled a lawsuit with a woman who claimed she was sexually assaulted by a member of the site. While Match posts safety tips for online dating, critics say dating services can do more to keep their users safe. Now, Match Group is forming a new board with a mission of preventing sexual assault. They have conscripted six members, including Tarana Burke, who founded the #MeToo movement and serves as the senior director of Girls for Gender Equity. The council, which will convene four times a year, will advise Match Group on how to improve safety on its platforms.

by Melissa Locker
See full article at Fast Company

See all posts on Match Group

Summarized by the IDEA team

OkCupid ‘DTF’ Campaign Boosted Buzz 50%

Posted on July 23, 2018

Okcupid dtfADWEEK – July 21 – Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF (typically meant as a derogatory term for women who are "down to f$%k") into new interpretations that represent what single people might really be looking for in a relationship – "Down to Farmer's Market" or "Down to Feel Fabulous." The campaign has boosted social mentions of OkCupid by 50%. But not all the ads have been welcome everywhere, and in fact the entire campaign was rejected outright by the Chicago Transit Authority. "We certainly knew we would not be able to run every execution in every market. What surprised us was that certain huge vendors, outlets and agencies rejected the campaign completely," Hobley says. "We ran this campaign in a number of cities in Q1 of 2018, and the response was phenomenal. We saw the needle move, we saw people talking about it – young women especially."

by David Griner
See full article at AdWeek

See all posts on OkCupid

Summarized by the IDEA team

Artificial Intelligence Is Progressively Entering Online Dating

Posted on July 23, 2018

Match Lara useWORLDCRUNCH – July 20 – Back in 2014, Justin Long started working on Bernie.ai, a robot that used facial recognition to select profiles on behalf of the user. If there was a match, it started the conversation with an opening line. The start-up LoveFlutter relies on Twitter and Facebook posts to match users. By teaming up with Receptiviti.ai, a company that specializes in the automated analysis of people's psychological states based on language use, the dating app promises to connect compatible personalities. Xavier de Baillenx heads innovation at Meetic. He developed the personal assistant Lara while co-running the start-up Pretty Fun Therapy, which has since been bought by Meetic. Today, Lara has ~50 distinct pieces of advice to give, suggesting locations for a date, what to wear, or how to overcome shyness.

by Basile Dekonink
See full article at Worldcrunch

See all posts on Loveflutter
See all posts on Meetic

Summarized by the IDEA team