EMARKETER – July 4 – A surprisingly high number of app users are uninstalling and then reinstalling their apps, according to recently released data from mobile analytics firm Tune. I~30% of app downloads in North America were reinstalls. Tune found that reinstall rates were higher for specific app categories, particularly those for which consumers had a short-term need, such as travel apps and dating apps.
by Rahul Chadra
See full article at eMarketer