TECH CRUNCH – July 5 – Tinder Loops, the recently announced video feature from Tinder, is today rolling out globally. Tinder has been testing this feature in Canada and Sweden since April, when it was first announced, and has rolled out to a few other markets since then. Loops are two-second, looping videos that can be posted to users' profiles. Users can't shoot Tinder Loops from within the app, but rather have to upload and edit existing videos in their camera roll or upload a Live Photo from an iOS device. Users who added a Loop to their profile saw that their average conversation length went up by 20%. The feature seems to be particularly effective in Japan with users receiving an average of 10% more right swipes if they had a Loop in their profile.
