METRO – Sep 14 – The Colin Kaepernick Nike ad launched a million memes when it debuted in early September, but online dating website Ashley Madison took it to another level with a billboard copying the ad’s theme. “Believe in something. Even if it means sacrificing nothing,” reads the Ashley Madison billboard, a direct play on the Kapernick ad that says “Believe in something. Even if means sacrificing everything.”
by Meagan Morris
See full article at Metro
MIRROR.CO.UK – Sep 14 – US company GetCenturyLink decided to use its neural network to generate a set of profiles. It fed in 500 existing Tinder profiles and asked the computer to produce 50 new ones. While the results in this experiment were horrific, it’s perfectly possible that a well-written AI could produce much better results. Especially if it was fed data about one person, rather than 500 Internet randoms. And Tinder is a big believer in the technology in general.
THE MOTLEY FOOL – Sep 15 – Match Group CEO Amanda Ginsberg highlighted some key aspects of the dating company’s growth strategy during its Q2 earnings call.
WORLD MAGAZINE – Sep 13 – Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR’s services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR’s clients are in a relationship by the end of their contract. Half of the matchmaker’s job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.
by Sophia Lee
See full article at World Magazine
THE TEAL MANGO – Sep 13 – The Netflix show will follow millennials in North America and India on their search for the perfect life partner. This documentary is currently seeking South Asian millennials from the diaspora.
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GAYSTAR NEWS – Sep 11 – Gay dating and social connection app Chappy has introduced a new design. Previously, users could say whether they were seeking 'Mr Right' or 'Mr Right Now'. 'Cute' and 'Sexy' moods now respectively replace those two options. Ollie Locke (of Made in Chelsea fame), Jack Rogers and Max Cheremkhin originally founded the app. Backing comes from dating app Badoo, with advisory backing from Whitney Wolfe Herd. Last month, Chappy announced Locke and Rogers were stepping down. Succeeding them is Sam Dumas as Global Head of Brand. Chappy says it will now have, 'zero tolerance for abuse or bullying of any kind.' Users reported for violating Chappy's terms and conditions risk a permanent ban from the app.
WEBWIRE – Sep 11 – Moritz von Arnim, CSO of TrafficPartner, will discuss “How selling Ads In Your Members’ Area Add To The Bottom Line.” The event is taking place next month on October 11-12, 2018.
GQ – Sep 11 – Grindr is launching its first anti-bullying initiative this month, called Kindr. The specifics around Kindr are still opaque but Landen Zumwalt, head of communications at Grindr, promises a concerted effort to better police the app’s racism and harmful behavior. How users are reported and dealt with will become stronger.
