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Month: September 2018
The League Is Launching In Paris
LINKEDIN – Sep 19 – Dating app The League has just launched in Paris. This makes city number 37 for the selective dating app, dubbed the "tinder for elites," which is aimed at young, successful individuals.
Match Partners With Travel App Localeur
Using Subscription – Developers’ Insight
APPLE DEVELOPER – Sep 19 – The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.
- Think about subscription in the same way as you think about any feature. Is it adding value to your customers?
- The value for user is that he/she is not just buying one thing at one point in time, but something that is evolving. They need to continue to get value out of the product in order to keep subscribing.
- Monitor your users' longterm health to understand whether or not the changes you are making have implication for them.
- It's all about timing when it comes to subscription marketing.
- Experiment with different timeframes for trials.
- Receipt validation is an essential part how you are able to understand the users' subscription experience; at what point in time do they decide to cancel, what factors may be causing them to cancel early.
- It's much easier to keep a user than it is to bring a user back. Listen to your users' feedback
Q&A: How Tinder’s Engineering Team Works to build relationships
Samantha Stevens, Director of Location Products at Tinder
Q: How do you foster collaboration between designers, developers and the product team?
A: We meet regularly with cross-functional stakeholders to brainstorm solutions, pitch new concepts and get each other excited about what's ahead.
Q: How does the culture of cross-collaboration at Tinder compare to your previous experiences?
A: Tinder is a small company compared to our user base and revenue, which means each person is able to have an outsized impact. There is a lot of openness to new ideas.
Alex Ross, Director of Engineering
Q: What about your work inspires you?
A: It introduces you to a more diverse set of people than you would otherwise meet – diplomats, crypto traders and data privacy experts.
Q: What accomplishments make you the proudest?
A: We've taken on several risky, long-term projects. Last year, we enabled users to log in with their phone number. This year, our Places feature and geolocation platform involved a lot of complicated work on all platforms. It's one of the biggest new experiences Tinder has successfully launched.
Brooke Hollabaugh, Senior Product Designer
Q: How does your team approach collaboration with different teams?
A: We hold company-wide testing sessions and build a corresponding Slack group that serves as a forum to share ideas, concerns and bugs for each project.
Q: Can you share a moment when that collaboration shaped the final product?
A: The importance of safety – especially for our female users – was a priority when building Places. We held an internal focus group with our female employees which shaped the final product.
Josh Gafni, Engineering Manager
Q: How would you describe your management style?
A: Knowing what motivates each person on your team is crucial. This is why I prioritize regular one-on-ones and goal setting.
Q: How much say do engineers have on the final product?
A: We hold a brainstorm every two weeks during which each person has the opportunity to present an idea. We encourage everyone to think creatively.
Dating App Pair Allows People To Rate Each Other
SYDNEY MORNING HERALD – Sep 18 – Pair is the brainchild of husband and wife team Celeste and Hui Ong, founders of Eatability. The app offers both photo-based swiping, and an active search function based on mutual interests. Users must submit a phone number and app-based selfie. Much like Uber, users rate each other, and these ratings are combined to form an overall rating. Users rate each other across three categories – profile accuracy, safety, and general behaviour. The app itself prioritises those who are responsive and active on the site, and whose behaviour is rated highly. The value of the app, Ong told me, is to promote positive behaviour.
Lumen Is ‘Tinder For Seniors’ And It Just Launched
Facebook Dating Will Suggest Matches From Dating Groups
See full article at SocialBarrel
Bumble Partners With Marketing Agency Foundry For Its Berlin Campaign
WERBEWOCHE – Sep 14 – Based in Zurich and Berlin, the creative agency Foundry created a billboard campaign for dating app Bumble.
A third-party App Can Use Grindr To Expose Users’ Exact Locations
