APPLE DEVELOPER – Sep 19 – The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.
- Think about subscription in the same way as you think about any feature. Is it adding value to your customers?
- The value for user is that he/she is not just buying one thing at one point in time, but something that is evolving. They need to continue to get value out of the product in order to keep subscribing.
- Monitor your users' longterm health to understand whether or not the changes you are making have implication for them.
- It's all about timing when it comes to subscription marketing.
- Experiment with different timeframes for trials.
- Receipt validation is an essential part how you are able to understand the users' subscription experience; at what point in time do they decide to cancel, what factors may be causing them to cancel early.
- It's much easier to keep a user than it is to bring a user back. Listen to your users' feedback
See full article at Apple Developer