RECODE.NET – Sep 19 – Journalist Nancy Jo Sales talks about the gamification of dating and her new HBO documentary “Swiped: Hooking Up in the Digital Age“. In the documentary, Tinder CSO Jonathan Badeen told Sales that he was partly inspired by college psychology classes, in which he had studied the work of B.F. Skinner. In one of Skinner’s experiments, he conditioned hungry pigeons to believe that food, which was actually being delivered at random times, was prompted by random pecking. So, the pigeons began pecking more often in certain ways, in the hopes of getting more food. “That’s the whole swiping mechanism,” Sales said. “You swipe, you might get a match, you might not. And then you’re just like excited to play the game.”
by Eric Johnson
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