Tinder Selects Ogilvy To Launch A Campaign In Indonesia
Posted on September 26, 2018
MUMBRELLA – Sep 25 – Tinder has handed its Indonesia launch campaign creative to Ogilvy, with cleaning-up the image of the dating app among the agency's key aims. Ogilvy Indonesia said it will also need to "destigmatise online dating" in addition to changing the perception of Tinder. Tinder has chosen Indonesia as its launch market in Southeast Asia because Internet penetration is high at 50%, while there is "hunger for personal social connectivity".
