REALBUSINESS.CO.UK – Oct 11 – Benjamin Roth and Jens Kammerer were university friends who had already started a thriving social network company when they dreamed up Jaumo, a fuss-free dating and chat app.
Q: How did you start the business?
Jens: We both studied Business Informatics, so that's where we met. I founded my first company, a local social network in Germany called Kwick, in 1999 and Benjamin joined in 2000. Kwick was acquired in 2011 and in the same year, we decided to found Jaumo.
Q: How did you facilitate your growth?
Benjamin: In the beginning, we used the profits we had generated from Kwick to fund Jaumo. We also leveraged Kwick to attract the first customers of Jaumo. The overall growth, in the beginning, was slow but increased after we hit the first 7M users in 2014. Only two years later, we reached 10M users and growth accelerated from there.
Q: How did you keep your business lean?
Jens: During the first 6 years, the company was operated by just the two of us. After we reached 20M users, we decided to bring on new team members to help. We have 20 employees now. As a 100% remote company, we have no offices and work together with a team distributed across 10 different countries.
Q: How do you manage the competition?
Jens: By staying lean and flexible in our business model.
by Annie May Byrne Noonan
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