Month: October 2018
Cove, A Dating App For Those Looking To Disassociate From Hookup Culture
PR NEWSWIRE – Oct 23 – Cove, a new dating app launching this October, focuses on motivating and advancing deeper conversation to uncover chemistry. The word Cove is derived from the "co" of "conversation," and the "ve" from "love" (COnversation + loVE = COVE). Cove requires interested users to apply for membership, rather than allowing just anyone to join. Some people are verified via LinkedIn, while the more creative professionals, who might not have a LinkedIn account, will be verified via Instagram. Once verified, male users can invite women to #MeetInTheCove. Men have a limited amount of invites they can send out. If a woman accepts an invite, text messages can be sent and received through the app. Once 7 texts have been exchanged, both sides must agree within 48h to move the conversation to voice messages (Level 2). Level 2 allows for 3 voice messages to be exchanged, while temporarily removing texting. After three voice messages are exchanged, it's time for video messages (Level 3). Level 3 is complete after one video message is exchanged. If these three levels of communication are not completed within 10 days, the match disappears forever.
More Companies Are Enlisting “Real People” To Market Their Products
The Founder Of FCancer And Motherlucker Joins Bumble As A Senior Advisor
FORBES – Oct 23 – When Yael Cohen Braun's mother was diagnosed with breast cancer, she made a shirt for her mom that said "Fuck Cancer." The mantra turned into a movement when Cohen Braun started Fuck Cancer, her nonprofit dedicated to early detection, prevention and garnering support for people affected by cancer, in 2009. She also launched her judgment-free digital media property Motherlucker. Dating app Bumble today announced that Cohen Braun has joined the team as a senior advisor and that they have acquired the assets of Motherlucker. Cohen Braun will work directly with the senior executive team on the growth of Bumble Date, Bumble BFF and Bumble Bizz as well as focusing on brand partnerships, business growth and scale and other general advisory services, according to Bumble.
Cheats Spark More Interest On Tinder
SUNDAY TIMES – Oct 21 – 25% of the dating app's users are in long-term relationships, say researchers. "A lot of people use Tinder while in a committed relationship," said Elisabeth Timmermans, a social scientist based at Erasmus University in the Netherlands, whose study of online dating included users in Europe and the US. Timmermans and her colleagues studied the dating habits and lifestyle of 1,482 Tinder users and asked them to take personality tests to see if genuine singles were any different from cheats. Individuals scoring high on psychopathy were more likely to use Tinder "in order to create a target-rich mating environment", says the study, published last week in the journal Computers in Human Behaviour. Also, attached men on Tinder are often just seeking approval. Only 50% of them reported having sex with a Tinder partner. All women who were using dating apps while in a committed relationship reported engaging in sexual intercourse [outside the relationship]," reported Timmermans and her colleagues.
Q&A With Mark Brooks
Sunday Times: Is the industry aware and concerned of the very high proportion of non-singles using the dating apps?
Mark Brooks: Yes, absolutely. They tend to lurk and 'test the waters.' I think when Ashley Madison started to come on the scene they sucked up many of the marrieds, and gave them a better home.
ST: Do you warn users about this?
MB: Some dating apps require Facebook login, and when they see status is married, they don't allow them in. Hinge used to do this for example. But most dating apps make no attempt to sift out marrieds. It comes with the territory to some extent, but it would be great if dating services did more to protect the interests of those who do not want to meet marrieds.
ST: The research suggests that the non-singles using Tinder are nastier people and should be treated with caution. Is this fair?
MB: Nastier is a strong but apt word. I think marrieds who are on Tinder are renegade. They're going to naturally have character traits that lead them to sign up and mislead singles. But many of the marrieds are mostly there to prop up their egos to see if they've still got game.
ST: The research also warns that such apps are designed to be addictive. Do you accept this?
MB: OMG! Absolutely. Tinder was definitely designed to be highly addictive and game-like. It was spawned on campus and the creators tried to steer clear of dating nomenclature. It was and still is a game.
ST: What are the benefits of using apps like Tinder for a) singles b) non-singles?
MB: It's a great starting point. But I think singles tend to need for more, and that's the brilliance of Match acquiring them. People will tend to want more, and upgrade to other dating apps, like Match.
ST: Is there any evidence that single people meeting via apps like Tinder are likely to have better quality relationships because they have effectively already been matched?
MB: There should be, but I see little compelling research. Dating apps seek to improve on the real world, and I think they do. But they do not meet their potential. We're leaving a lot of value on the table IMHO.
ST: Have you any stats on the numbers of longer-term relationships resulting from meeting on Tinder?
MB: I wish. That would be golden. I know of no longitudinal studies on the subject alas. eHarmony made some attempts in the past, but I've not seen anything emerge from Tinder yet.
Dating Now Dominates The UK’s Top Grossing Lifestyle Apps
by Zen Terrelonge
See full article at EliteBusiness Magazine
See all posts on Her See all posts on Happn
See all posts on Bumble See all posts on Tinder
Shanghai Matchmaking Event Should Not Have Age Restrictions
by Du Qiongfang
See full article at Global Times
This Philly Dating Service Charged An 85-year-old Widow $4,750 And Gave Her One Option
by Christian Hetrick
See full article at The Philadelphia Inquirer
Grindr And MOSAIC Release Middle East And North Africa GBTQ Survey Report
GLOBENEWSWIRE – Oct 19 – Grindr in partnership with the MENA Organization for Services, Advocacy, Integration & Capacity (MOSAIC), released the results of a new survey report "The Regional Livelihood of GBTQ Using Grindr," which captures the experiences of gay, bi, trans and queer (GBTQ) Grindr users living in the Middle East and North Africa. 71% reported that their parents and/or relatives do not know at all about their sexual orientation. 13% of respondents said their parents and/or relatives know about their SOGI; however, only 6% said their family is supportive. 64% of respondents said they either did not know or are unsure of what their legal rights are within their own local community. View the full report.
Mobile Operator Three’s New Push Is Using Snapchat, Instagram And Tinder
