OPW – Oct 30 – ProSiebenSat.1 bought eHarmony for $85 million. A real deal. They'll run on a common platform in the future. eHarmony will do roughly $90m revenues, and $0 profit in 2018. Customer lifetime value for eHarmony is $200, whereas Parship is at $570. More info here. Brand recognition for eHarmony stands above Tinder and on par with the likes of Instagram and American Airlines.
See full article at the Courtland Brooks blog.
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Post by Mark Brooks, CEO IDEA