Young Indians Are Using Dating Apps For Much More Than Just Dating
Posted on October 9, 2018
QUARTZ INDIA – Oct 8 – Last week, Bumble announced its foray into India. Besides Tinder, Bumble will compete with homegrown players like TrulyMadly and Woo. Winning over India may not be easy, since dating apps here are not exactly used the way they are in the West. Launched in 2014, TrulyMadly claims to be the market leader with a monthly download rate of ~65K. The uses of a dating app are pretty standard across the world. But there are a couple of differences in how Indians use them. A lot of 18- 21-year-olds use them to make friends. The 26+ audience uses dating apps pretty much as the first step towards matrimony. TrulyMadly revenue comes mostly from micro-transactions, rather than ads or membership. Users can buy a pack of Sparks to communicate on the platform or buy Select and get matched with the similar type of profiles.
