Badoo Finds a Dramatic Increase in Matches During ‘Cuffing Season’
Posted on November 14, 2018
CNET – Nov 12 – Cuffing season refers to that "the weather outside is frightful, but the fire is so delightful" period when singles are typically more eager to be "cuffed," or shackled, to a significant other. Badoo found that matches increased by 105% for women and 67% for men in the winter, compared to in the summer. Badoo surveyed 2K of its users, and 71% of respondents admitted they search for a soulmate in the winter because it's the most romantic season to date.
