CNN – Nov 7 – In the era of #MeToo dating app Bumble has teamed up with a high-profile sports team to "shake up" a predominantly male-driven industry. The Los Angeles Clippers signed a reported three-year $20M sponsorship deal with Bumble. The partnership launched with a #strongerwithher campaign at a Clippers game – encouraging fans to honor women who impact their lives. The deal places the dating app's logo as a patch on the Clippers' uniform.
by Motez Bishara
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