VOGUE – Nov 20 – On a recent trip to China, Whitney Wolfe Herd found herself inadvertently off social media. "I had a full panic for the first 48 hours and I was almost going through a withdrawal, which is terrifying in itself," she says, appalled, but laughing. "But after 48 hours, I didn't want it anymore. I was so present, it was like my senses were re-activated." Months later, Wolfe Herd launched a new feature on Bumble: Snooze. Snooze allows users to go offline very politely. "A lot of big companies have stayed away from this, because they don't want to cannibalize their business. It's a very courageous move as a company, but we truly believe that it's needed and necessary," she says firmly.
by Zara Wong
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