Coffee Meets Bagel Goes Anti-Tinder With a Redesign Focused on Profiles & Conversations
Posted on December 12, 2018
TECH CRUNCH – Dec 12 – Coffee Meets Bagel is announcing a significant makeover, which includes a change to the way the app works. The app has ditched the big "Pass" or "Connect" buttons. Instead, Coffee Meets Bagel's new interface puts more emphasis on user profiles – showcasing more of the text, and giving users the option to "heart" the profile or comment. Before a match takes place, users can tap a new commenting button that allows them to respond to the user's profile directly, before making a connection. Coffee Meets Bagel says that during its beta testing, members who sent comments to their matches had a 25% higher chance of getting liked back. And when comments led to conversations, there was a 60% increase in total messages exchanged. Coffee Meets Bagel has raised ~$20M since launching back in 2012, and has 7M installs to date, according to data from Sensor Tower, and ~$25M in gross revenue. Users spent ~$900K in the app last month, up 30% from Nov 2017.
