VERDICT.CO.UK – Dec 8 – With dating apps accounting for £11.7B of the economy last year, and 30% of 18-30 year olds in the US signed up to at least on service, the online dating market is extremely lucrative. Dating apps are looking to reach a young, tech-savvy audience, and many have found a match with Snapchat. Spending by dating services in the UK on the Snapchat platform has increased 13x from Q1 to Q3 this year. Since partnering with Snapchat more than a year ago, AI-driven dating startup Hily has seen a significant increase in the number of registrations. To coincide with Meghan and Harry's Royal Wedding, Meetic ran a campaign on Snapchat in an attempt to increase the number installations. Through this, Meetic reportedly reached ~3.5M unique users driving a 28% increase in app downloads on the day. Meetville ran an advertising campaign using Snap Ads to coincide with Valentine's Day, and 90% of the new UK iOS users who installed the Meetville app in February did so having come through the Snapchat app.
by Ellen Daniel
See full article at Verdict.co.uk
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