DAILYMAIL.CO.UK – Dec 17 – Lumen's tube ad featuring a topless Father Christmas after a hipster makeover is banned for objectifying the male model, 58, who stars in it. The model is wearing braces and holding a phone with the caption: 'Pull a cracker this Christmas.' Exterion Media, Transport for London's advertising firm, said the caption must be changed to something 'less suggestive' and the model must be covered up. Lumen, a dating app exclusively for over-50s, was accused of not being 'compliant' with the Committee of Advertising Practice guidelines and 'could be seen as objectifying the man and his physique'. Co-founder Charly Lester said: 'Our app is all about anti-ageism, body confidence and being yourself, so to have this banned is a bit depressing. It's ridiculous and absurd.'
