Tinder’s New Ad Campaign Doesn’t Want Users to Find Someone
Posted on December 14, 2018
WASHINGTON POST – Dec 13 – In the most recent Tinder and OkCupid ads, there's little mention of love or partnership. The apps are touting the joy of meeting new people yet remaining unattached. A decade ago, commercials for Match.com, eHarmony and others focused on reducing the stigma of online dating. They featured smiling, happy couples gushing about how lucky they are to have found each other. "We are pro-couples; we want people to meet people," says Jenny Campbell, Tinder's CMO. But, she adds, "We also want to be there when you're out there exploring."
