App Annie Releases Annual State of Mobile 2019 Report
Posted on January 16, 2019
PR NEWSWIRE – Jan 16 – Consumer spend in app stores is expected to surpass ~$120B in 2019, according to App Annie's latest report – State of Mobile 2019. Consumers downloaded 194B apps in 2018, spent $101B in app stores, and averaged three hours per day in mobile. Time spent in-app grew 50% from 2016 to 2018; downloads up 35% over the same period. Mobile consumed 62% of global digital ad spend in 2018, up from 50% in 2017. 60% more apps will monetize through in-app advertising in 2019. In 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile.
