AD EXCHANGER – Jan 17 – In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic advertising to a mix of ads, in-app purchases and subscriptions. "90% of our revenue was ad-driven before we started to shift," said Geoff Cook, CEO of The Meet Group. "Now it's ~40% advertising, 60% users pay." In late 2016, The Meet Group built a live-streaming video business modeled after Momo, a Chinese dating app which was able to make ~$200M per quarter within a year of introducing live video into its platform. In the 15 months since The Meet Group launched live-streaming video, annualized video revenue alone is ~$70M. "~20% of our daily users and as many as half of our monthly active users spend 20 minutes a day watching live streams," Geoff Cook says.
by Allison Schiff
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