ADAGE – Jan 15 – Dating app Bumble finally confirmed it will air it’s first Big Game commercial during Super Bowl LIII. The campaign, titled “The Ball is in Her Court,” is focused on women making the first move in dating, friendship and business. It was developed, produced and led by a team comprised entirely of women, according to the company.
by Jeanine Poggi
See full article at AdAge
Subscribe to OPW + Join IDEA + Engage CB