REUTERS – Jan 3 – Tennis champion Serena Williams will star in a year-long marketing campaign for Bumble that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl. In the campaign called "The Ball is in Her Court," Williams will urge women to make the first move in all aspects of their lives. The campaign will appear across multiple platforms, Bumble said, and its debut will coincide with the Super Bowl. Bumble declined to say if the campaign will include a TV commercial during the game.
by Lisa Richwine
See full article at One America News Network
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