KOREA HERALD – Jan 22 – Online dating is still largely taboo in South Korea, and faced with such cultural challenges, Tinder is trying a different marketing approach by highlighting its social networking role for millennials. In a press conference held in Seoul, Tinder CEO Elie Seidman branded the company as a "social discovery app," saying it would offer users more opportunities to expand their networks. The dating app is launching an extensive ad campaign called "Find Friends on Tinder."
by Yeo Jun-suk
See full article at Korea Herald
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