DAILYMAIL.CO.UK – Feb 13 – Dating second time round can be both daunting and bewildering for many. Launched in September, dating app Lumen hit the headlines immediately. ~250K singles have signed up, making it the most popular app for over-50s in the UK. "The over-50s have been neglected by dating sites for years," says expert and founder of Lumen – Charly Lester. So, given 7.5M over 50s in Britain are single, divorced or widowed, Charly decided to invent the first over-50s app. For their ads, they used a photo of a real-life model, Paul Orchard (age 58), to show mature daters can be sexy and have a sense of fun. Most dating services aimed at fiftysomethings started as websites used on a home computer (eharmony and Our Time) or matchmaking agencies. The feeling was that 'mature daters' wouldn't find apps easy to navigate. But now 73% of those aged 50 to 59 own a smartphone, Charly thinks they're ready to embrace the technology. Lumen is clearly designed and simple to operate.
by Sara Davidson, Lizz Hoggard & Cosmo Landesman
See full article at DailyMail.co.uk
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