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Month: February 2019

Has Tinder Changed the Nature of Love? Science Disagrees

Posted on February 18, 2019

Wired articleWIRED.CO.UK – Feb 15 – In the 1960s, a young social psychologist Arthur Aron was carrying out experimental studies using university students, and brain scans on people who were in love, falling out of love and recently divorced. He became famous for his 36 Questions which is a set of very personal questions people work through with their partner to get closer to each other (fall in love). In the original 1997 study, two of the lab technicians who did the experiment eventually got married. "People thought it couldn't be done," says Aron, who is now a researcher at Stonybrook University in New York. In the last 50 years, we've made real scientific progress towards understanding the processes in our brain that give us that giddy feeling. Helen Fisher, a biological anthropologist at Indiana University's Kinsey Institute, was one of the first to publish research into the processes behind love – how dopamine courses through your brain, which parts light up. She says that the desire to love is a survival mechanism, one which won't be trampled over so easily by new technology. Others, such as sociologists and critical theorists, also argue that young people now aren't so taken in by the traditional ideas of marriage, or even a cultural emphasis on romantic love. "It's fascinating – people who are now in their late teens, early twenties – they do take love and relationships seriously," says Michael Gratzke, a professor of literature at Hull University. "But they're more comfortable with complicated relationships and patterns of love. A lot of the research into how technology has changed relationships is really only starting to be understood," says Gratzke.

by Sanjana Varghese
See full article at Wired.co.uk

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The Strategy Puzzle of Subscription-Based Dating Sites

Posted on February 17, 2019

Hbr articleHARVARD BUSINESS REVIEW – Jan 11 – Computer matching started 1959. The biggest shift occurred in the mid-1990s, with the birth of online dating. 25% of U.S. couples now meet on the internet. Newer sites made matchmaking tech. an important value proposition. eharmony uses a "scientific approach to matching highly compatible singles" and OkCupid does "a lot of crazy math stuff to help people connect faster." But are the lovelorn better served for it? Upon finding a compatible partner, users typically terminate their subscription, hurting the firm’s revenue, therefore it's unclear whether profit-maximizing sites would strive for the most effective matchmaking technology, or deprioritize innovation. According to game theory, users have a better chance of finding a match in a larger community so as a firm reduces its matchmaking effectiveness, more consumers are left unmatched as time goes by, but their continued presence on the platform benefits the newly arrived consumers. Lesser technology can engender positive network effects for a firm. A commission-based model, in which matchmakers charge users based on successful matches, would align the interests of matchmakers and consumers. High-end matchmaking already operates this way. Where commissions are impractical, matchmakers could charge a sizeable, upfront payment to cover a longer subscription period. The key to achieve mutually beneficial outcomes is to resolve the matchmakers' strategy dilemma, making sure their revenue is not negatively affected by their technology innovations.

by Yue Wu & V. "Paddy" Padmanabhan
See full article at Harvard Business Review

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Tycoons of Love: The Men Who Run Online Dating

Posted on February 16, 2019

THINKNUM – Feb 16 – The world of dating apps is dominated by four companies – Match Group, The Meet Group, Badoo and Spark. Here are the four men behind these companies.

Barry diller2Match Group – Barry Diller
Born in San Fran in 1942, 77 year-old Barry Diller is Chairman and Senior Executive of IAC and Expedia. Diller married fashion designer Diane von Fürstenberg in 2001 and is now estimated to be worth $3.3B. He also created the Fox Broadcasting Company and USA Broadcasting. On top of creating his own empire in media, Diller's influence has spread to those who he mentored – colloquially called the "Killer Dillers" – which included former Disney Chairman & CEO Michael Eisner and Dawn Leslie Steel, one of the first woman to become the head of a major movie studio.

Geoff cookThe Meet Group – Geoff Cook
Geoff isn't The Meet Group's founder. That honor goes to his younger brother and sister, Dave and Catherine Cook. Dave and Catherine created myYearbook in 2005 as a place for ex-classmates to meet up online. Geoff became the company's power player after investing $250K that he made from his EssayEdge and ResumeEdge startups he created in his Harvard dorm room.

Andrey andreevBadoo – Andrey Andreev
Born in February 1974 in Moscow, Russia, Andreev founded Badoo, SpyLog, Begun, and Mamba. He also famously convinced ex-Tinder exec Whitney Wolfe Herd to create Bumble, of which Badoo is a 79% owner. Andreev was recently listed by Forbes as one of the world's richest people, estimated to be worth $1.5B.

Affinitas Jeronimo Folgueira for interviewSpark Networks – Jeronimo Folgueira
Before taking over Spark in 2017, Jeronimo was a Managing Director at Betfair plc (now Paddy Power plc). The Columbia Business School grad took over the reigns of all of Spark Networks SE when JDate and Christian Mingle-focused Spark merged with Affinitas GmbH.

The full article was originally published at Thinknum Media, but is no longer available.

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See all posts on The Meet Group              See all posts on Spark Networks

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Peruvian Startup, Mi Media Manzana, Conquering the LATAM Online Dating Market

Posted on February 16, 2019

Mimediamanzana logo Feb 2018CONTXTO – Feb 15 – Mi Media Manzana was founded in Lima, Peru by Pedro Neira (CEO) and César Hoshi (COO) back in 2014. They now have operations across Latin America. The startup developed an algorithm that matches people based on compatibility, thus recommending people with similar interests and personalities. Colombia represents 40% of the app's downloads while Peru, Chile and Mexico represent 30, 10 and 10%, respectively. The rest of their users are well spread across Argentina, Dominican Republic, Venezuela, among other places. Latin America is well-known for its romantic culture, but the online dating was once a highly stigmatized industry. Taboos around these products are still very noticeable among the population. Latin America's perception changed only a few years back when Tinder entered the market in 2017. Latin America's population is huge, and online dating has yet to reach its peak.

by Victor Cortés
See full article at Contxto

See all posts on Mi Media Manzana

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DNA Romance – DNA-driven Dating Startup

Posted on February 16, 2019

Dnaromance logoGEEKWIRE – Feb 15 – DNA Romance is a Vancouver, B.C.-based startup that launched in 2014. It generates potential matches based on a DNA analysis of genes involved with immune system response that research has connected to human attraction. People can use a kit purchased from DNA Romance to sample and create their genetic blueprint, or share their results from one of the other DNA sequencing companies. The startup has raised $120K from friends and family and has customers in 93 countries. Their business model was initially subscription based, but in the fall they shifted to selling home DNA testing kits and online advertising to generate revenue. The kits cost $74.75. DNA Romance is available online, with plans to develop mobile apps. Competitors in the DNA-assisted dating space include Pheramor, GenePartner and Instant Chemistry.

by Lisa Stiffler
See fll article at Geekwire

See all posts on DNA Romance

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Q&A With Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group

Posted on February 16, 2019

The meet group catherine cookMARKETING TECHNOLOGY INSIGHTS – Feb 15 – Catherine Cook Connelly, the co-Founder and VP Brand Strategy at The Meet Group spoke at the Mobile Growth Summit 2019 this week. Her session is about how they built Live, their live streaming video feature and why it works so well for their portfolio of apps. "It is the most successful product we have ever launched in the company's history, reaching a $71M annualized revenue run rate in just 15 months of being active," she said.

Q: What was behind your decision to build Live?
A: From watching MOMO and other popular Chinese dating apps, we began to see how live streaming can fill a core product gap in dating apps. We've always thought of our apps as the neighborhood bar, and video is the live entertainment meant to keep people engaged and give them something more to talk about. Our apps  –  LOVOO, MeetMe, Tagged, and Skout –  have ~25M minutes of live video every day, and we have not experienced cannibalization of our core text-based chat. Instead, live video fills the product gaps.

Q: Did you have a monetization model in mind prior to its launch?
A: Yes, we used the monetization model popularized in Eastern live streaming apps that rely on viewers to send gifts to the broadcaster. The model has taken off with our users because streamers have an incentive to make interesting streams. We're introducing new products such as Battles, which brings an exciting competitive dynamic to Live. The feature brings together two live streamers for a live competition, whether it be for best dancer, musician or comedian. Each battle lasts just a few minutes, and the winner is the streamer who earns more diamonds from the audience. On a larger scale, we expect to bring Levels to the platform this year. Levels adds a gamification element to Live by establishing aspirational ranks for users and exclusive benefits to unlock.

Q: It seems like being a "live streamer" is now a formal occupation that can be quite lucrative… can you discuss this phenomenon as you are seeing it unfold firsthand?
A: A few of our streamers have said they plan to quit their jobs or have taken a step back from their previous job to build themselves up as streamers. 20% of our streamers consider themselves full-time live streamers.

by Sudipto Ghosh
See full article at Marketing Technology Insights

See all posts on The Meet Group

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Dating App HER to Host SXSW Panel

Posted on February 16, 2019

Sxsw-logo-horizontalOPW – Feb 15 – HER social and dating app will be hosting a panel at SXSW as a part of their LGBTQ+ Series. The panelists are Phillip Picardi – Editor in Chief at Out Magazine, Robyn Exton – Founder/CEO of HER, Leyna Bloom – Model, Activist, Dancer, Actress and Alok Vaid-Menon – Artist, Public Speaker, Writer. The panel will be held on Saturday, March 9th from 12:30-1:30, titled "The Future is Fluid: How Gender and Identity Have Changed".

See all posts on HER

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Laura Anderson Stars in eharmony UK Ad

Posted on February 16, 2019

MAIL ONLINE – Feb 16 – Laura Anderson stars as a flight attendant in eharmony advert.

See all posts on eharmony

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Dating Apps and Algorithms

Posted on February 16, 2019

Itsamatch screenshotL'EXPRESS – Feb 14 – Can an algorithm determine the success of a marriage? Can it predict the duration of a relation even before it begins? Dating apps are constantly improving, now incorporating a dose of AI. Tinder's "Elo Score" is now the subject of harsh criticism. This algorithm, inspired by the ranking of chess players, is matching people with lower score with people who also have a lower score. If someone with a higher score is interested in you, your initial score increases. Another matching technique is "Clustering" – which is based on matching you with people who are talking to people who are like you. "Dating apps don't know who your best match is so they rely on people who look like you to have a better idea. It's brilliant," says Mark Brooks, consultant and online dating expert. "Dating apps are still very young but are already delivering better results than hanging out in bars", he says.

by Sébastien Julian
See full article at L'Express

See all posts on Tinder 

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BBB Report on How Romance Scam Victims Become Money Mules

Posted on February 15, 2019

Money muleBBB.ORG – Feb 14 – In the past 36 months, Better Business Bureau (BBB) received 636 Scam Tracker reports related to romance fraud. In addition, BBB received ~7,500 complaints against online dating services, in which some of the complainants alluded to fraudulent activities. BBB estimates there may be a million romance fraud victims in the U.S. alone. Losses reported in the U.S. and Canada over three years totaled ~$1B. Last year, BBB released a report about online romance scams. The study described the inner workings of how fraudsters target those looking for romance. This follow-up report takes a deeper look into how some victims inadvertently become "money mules." Fraudsters need a method to get funds from victims without being discovered. In many cases, money first passes to "money mules," who then transfer it to the fraudsters, often outside of the country. Money mules often are unsuspecting romance fraud victims themselves who may end up in serious legal troubles. It is estimated that 20-30% of romance victims were used as money mules. Full report here.

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