STUFF.CO.NZ – Mar 12 – James Sneddon wants to boost awareness of his Australian startup Stigma Health, but a sales representative of Tinder told him that there was little chance the startup would be able to advertise on the app because "we won't run anything that involves sexual behaviour". Stigma Health lets patients book referrals for pathology centres online so they can undergo sexual health tests and have their results messaged directly to them without the need for face-to-face interactions or phone calls. The business has just started generating revenue in the tens of thousands of dollars, but Sneddon says there's an opportunity to scale significantly in the next two years. The trouble has been developing a digital advertising strategy. Nine of the company's ads have been removed from Facebook for failing to meet advertising standards.
by Emma Koehn
See full article at Stuff.co.nz
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