FORBES – Apr 10 – The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.
by Theo Miller
See full article at Forbes
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