THE VERGE – Apr 1 – Ravi Mehta comes to Tinder from Facebook where he was the product director for youth engagement and helped develop Lasso, Facebook's TikTok competitor. Tinder says Mehta has "spearheaded efforts to understand how Gen Z (users between ages 18 and 22) spends their time online and identified key product opportunities for this demographic." Last year, Tinder released Tinder U, its college student-only service that requires users to have an active .edu email address and be on campus. This year, it also developed its Spring Break Mode that lets Tinder U users select their spring break vacation spot and then swipe on potential matches ahead of arriving.
by Ashley Carman
See full article at The Verge
Subscribe to OPW + Join IDEA + Hire Us