BUSINESS INSIDER – May 14 – This week, Match rolled out its new member service, AskMatch, a one-on-one phone call with a dating coach. Members can discuss issues like dressing for a first date, defining a relationship, or even pick up line workshopping. According to Match CEO Hesam Hosseini, the service performed best with young men in its beta test, with three times more men opting into the service than women. Hosseini joined as CEO in January 2018 and was swiftly tasked with helping the service appear to his millennial peers. "I'm a millennial, and this is a service my generation wants and needs," Hosseini said. "Yes, they don't want to talk on the phone and are automating grocery delivery, but they also seek one-on-one advice for relationships. It's kind of like a personal trainer."
