BDAILY.CO.UK – May 9 – We see our phones as an extension of ourselves, according to new research from the University of Cologne. The findings, published in the journal Electronic Commerce Research, demonstrate that we only retain apps on our phones either because they tie into our self-image or if we believe they are or will be useful, keeping them 'just in case'. Professor Fritze suggests that digital services are so pervasive that we now see them as an extension of ourselves.
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