SOCIAL SONGBIRD – June 18 – Badoo, the world's largest dating app and part of the group of dating and social networking companies owned by Andrey Andreev, has launched a new global brand campaign. Badoo's new tagline of 'Date Honestly', replaces 'Bigger than Dating'. Created entirely by Badoo's in-house creatives 'Date Honestly' features real users, with real handwritten bios. Badoo has pledged it will no longer use models or actors in future promotional material.
