PSFK – June 12 – Childcare, which is notoriously expensive and hard to manage, can be a hurdle for parents who want to pursue their social lives on top of raising children. So Match.com partnered with European childcare booking service Yoopies to provide three free hours of babysitting to U.K. users who are single parents.
Mark Brooks: This is a great example of how dating apps can extend services (and demonstrate care). There are so many more aspects to dating, and relationships, and life after dating that we can delve into and deliver curated services.